2020 was a year of exceptional change for most across the business travel industry, both personally and professionally. As we navigate 2021 and collectively support the safe return of business travel, do we need to re-evaluate and reconsider our sales approach and what our changing customers’ needs now are?

Key Takeaways:

The importance of great questions and active listening
Effectively identifying and building your engagement strategy
Developing a adaptable strategic approach to your customer proposition