Gideon Skinner is Head of Politics Research in Public Affairs at Ipsos where he has worked since 1997. He leads on our research into cross-cutting issues that face all public services, such as public service reform, trust, and research into many political and social trends. As Head of Political Research, Gideon has also been involved in our coverage and analysis of every general election since 1997. Gideon contributes to many of our published thought leadership reports, including our Understanding Society publication, our regular Global Advisor international polling series, and is part of the Ipsos Thinks team. He has presented data to many interested audiences and conferences both in the UK and overseas, to Cabinet Ministers, senior civil servants, business people, and students and schoolchildren, as well as appearing on TV and radio to discuss public opinion on current affairs.