Meetings and Events Travel Programs Consolidation Drivers and Barriers
Meetings and Events Travel Programs Consolidation Drivers and Barriers
This research report presents results from a survey of Travel Buyers and Travel Intermediaries in North America and Europe. It was conducted by the GBTA Foundation in partnership with Lanyon. The goals of this research include: (1) establish the prevalence of consolidated meetings, events and/or travel programs; (2) identify the main drivers and appealing aspects of program consolidation; (3) understand the current and desired role of management technology; and (4) determine barriers to program consolidation and success. This report also includes relevant data from previous GBTA Foundation studies and other resources found on GBTA’s Hub. Citations can be found at the end of this report and selected resources can be found at http://hub.gbta.org. Meetings, events, consolidation,