We believe that 2021 marks “The Era of Purposeful Travel”. A significant step change in the way we manage travel. A focus on travel as an investment vs. a cost. We are calling on companies to stop thinking about travel volume as a % of 2019 volume. That’s like doing a drag & drop of 2019 practices into a new era, it’s an outdated practice that won’t help any company succeed in 2021 and beyond.

Instead the Purposeful Travel Model enables a smarter conversation that focuses on where being there in-person will expedite or improve the outcome. We want you to come on this journey with us so buckle up, grab yourself a cup of tea and get ready to join us!